How to Start a WordPress Blog and Make Money in 2023
by Ismail Zakaria | Last updated on January 01, 2023
A blog is an excellent idea if you want to start investing in the Internet world since, with a bit of perseverance and following the guide I’ll detail in this post, you’ll be able to generate a constant profit.
If you’re interested, stay with me and don’t stop reading this article until the end, as I’ll teach you what a blog is, a list of steps to start your own blog, answers to frequently asked questions, and, most importantly: how to generate a profit with your blog.
A blog is a web page you find on which you post articles with short, fresh content, often focused on a target audience, a topic, or even personal experiences or stories.
If you have been online for a long time, you may have gone through some blogs, which are also characterized by having a lot of content with images, photographs, gifs, videos, and multimedia graphics that better illustrate the content, making it easier for the user to read.
How to Start a Blog With WordPress in 8 Easy Steps
Although there’s no magic way to start a blog on WordPress and be successful, this basic guide of 8 steps will help you create your blog.
So be sure to read everything to understand better how this world is and everything you have to take into account at the beginning of your new web project.
Select the Niche and Name of Your Blog
To start a blog, you must be clear about what you’ll talk about. Although many bloggers write about anything they can think of, this way, it’s a bit more challenging to get visibility.
To get visitors as quickly as possible, specializing in a niche is a priority that you must have.
Blog Niche Ideas
1. Making money: Finance and investments are always very good niches, especially for internet surfers who constantly look for new ways to make money online.
2. Diet and Fitness: Another highly visited and profitable niche is food and exercise, or diet and fitness, as it’s officially known. This niche gets thousands of monthly views, so it can be an excellent option for your blog.
3. Movie and TV reviews: Movie and TV reviews are always highly visited, much more if I talk about relatively new movies and series, where users are looking for the latest.
4. Fashion: Fashion is a vast niche since you can dedicate your blog to fashion labels, fashion shows, sportswear, e-sports clothes, etc.
5. Social media: The media has become incredibly powerful since the advent of networks, so leveraging that for your blog can be very useful economically.
6. Gaming news: Video games, and more specifically if I talk about electronic sports, are part of a niche visited by many young people of all ages, and even adults. A blog about videogame releases and official competitions is a great option.
7. Cooking: Cooking blogs? There are thousands, but you can create a unique one by uploading your own recipes and even making your videos.
8. Wedding: The wedding niche is less broad, but you can blog about wedding organizations, products, and more. Also, you can take advantage of the blog to sell your wedding planning services.
9. Education: Educational niches are always successful, especially if I include academic answers, whether primary or university level.
10. Sports: If you’re a sports expert, keep in mind that sports niches aren’t as busy, so you can take advantage of the opportunity to create your blog.
11. Do it yourself (DIY): DIY isn’t a trendy niche either, but you can take advantage of it to show your tutorials.
12. How-to guides: How-to guides are really popular, so a blog showing how to do thousands of different things can generate a profit as long as you do it right.
13. Product reviews: Product reviews have long been popular because people don't have time to do product comparisons on their own. You can make your blog by reviewing hundreds and thousands of products for sale in different online stores.
14. Parenting: lastly, you can opt for a parenting blog, something mainly visited by parents, but which, if covered in a good way, can make a good profit in the long run.
Perfect, you have your niche. Now, before moving on to the next step, you need a name for your blog.
Your blog's name must be nice and easy to remember. Many use their first name supplemented with some words from their niche. Others only use words from their niche that make sense.
It's not an easy task, but you have to find a name that represents you and your niche and sounds nice.
In Namecheap, you can register your domain effortlessly just by accessing the platform's home page and, in the search engine, typing the domain you want to register, verifying its existence.
If it doesn’t exist, you’ll be able to pay and become the domain owner with which you will start your blog.
Bluehost, DomainDotCom, Hostgator, Name, or Hostinger, which work in the same way, verifying the existence of the domain and giving you payment options. Still, if you want to get your domain in the cheapest and most reliable way, as I said before, our recommendation is Namecheap.
Get a Reliable Web Hosting Account
Undoubtedly, the hosting of your blog is really important when creating your blog, so it will also be important that you choose a good platform on which to host it.
In our opinion, the best option is Cloudways, which offers excellent scalability, i.e., you can start with some simple resources for small blogs but then choose more tools you’ll definitely need as your blog grows.
Cloudways offers affordable blog hosting pricing, transparency, and no hidden costs.
And one of the best things they have is that Cloudways offers incredible 24/7 customer support, ensuring you always have an answer to any issues or general questions.
The last one I mentioned (Bluehost) is the least reliable because it only has one data center and records of misleading purchases.
I haven’t had bad experiences with hostinger and siteground, but as I have said before, Cloudways is the best and the one I recommend.
Select the Theme and Design of Your Blog Website
The design of your blog is fundamental since you’ll have to create a comfortable platform for your readers with relaxing colors that, as much as possible, fit the theme you want to deal with.
You have multiple free options, such as Elementor for WordPress. This is one of the best and easiest free themes you'll find in WordPress, allowing you to completely design your website with multiple blocks, design effects, features, buttons, actions, and much more.
Another very useful option for free web design tools is Kadence. This Wordpress theme is considered by many as the best of them all. The free theme features many extremely useful options, such as global colors, hundreds of fonts, cover layout, page layout, and footer layout, among others.
I must also highlight Astra. Astra is a fast and intuitive theme, 100% customizable, pleasing to the eye, and highly suitable for blogs, portfolios, business sites, and online stores.
If you want something more advanced and professional, there’re some paid options to design your blog, such as Oxygen Builder, which is totally recommended for building your site. In fact, this is the one that I use, but it requires some knowledge of HTML/CSS.
Another paid option is Generate Press, a lightweight theme for WordPress that is very intuitive, easy to use, and that will occupy almost no space in your blog, allowing visitors to move freely through the web without high loading times.
Finally, I must mention the paid version of Elementor: Elementor PRO. If the free version already seemed extremely complete, this professional version has it all, helping you to design your blog amazingly.
Most Recommended WordPress Plugins
Yoast SEO: This is one of the best Search Engine Optimization plugin for WordPress, which helps you improve the SEO of your posts with recommendations and more.
Cookie Notice and GDPR / CCPA Compliance: Plugin that warns your blog visitors about the cookies and compliances they have to accept when visiting you. You must have this on your website for legal reasons in most countries.
Enable Media Replace: This plugin helps you replace media from the WordPress library and upload new files, even replacing them in every post automatically.
HappyFiles Pro: Pro version of the famous HappyFiles plugin, which will help you to organize in a better way all the existing files in your WordPress blog platform.
Piotnet Forms Pro: Fully customizable plugin to make very simple forms.
Wordfence Pro: This Wordpress plugin ensures 24-hour security for your blog against possible attacks or malware files.
WP Rocket: The WP Rocket plugin is indispensable for all those who want to optimize their posts to the maximum, minimizing all waiting times with the cache.
UpdraftPlus: If you've ever feared losing all your content, this backup and restore backup plugin is perfect for you.
Akismet Anti-Spam: With this plugin, you’ll be able to remove all the annoying spam content that may arrive in the comments or forms of your blog.
Short Pixel: Finally, you’ll need the Short Pixel plugin, which will help you save your posts' loading time by compressing the size of the images.
Create the Main Pages of Your Blog
About: One of the main pages, where you’ll tell a little about yourself, your blog, or your business, maybe with a brief history or explaining why you’re starting this project.
Contact: Here, you’ll include your company's means of contact, either by phone or email (preferably both).
Terms and conditions: One of the pages in which you’ll put the conditions and terms that each user must accept to enter your website or to purchase your services (it’s mandatory to have it).
Research and Write Your Blog Content
When researching the topic of your blog, it’s essential that you have an idea beyond the title and that you know what people are looking for.
For example, if you want to cover the topic "The best foods to lose weight", you’ll have to know what else people are interested in within that same topic, such as "foods to lose weight fast", "low-fat foods" or "weight loss diets".
How can you find this out? Easy. Nowadays, there’re many topics and keyword research tools, such as SEMRush, Buzzsumo, Ahrefs, and GetKeywords, among others.
Through these tools, you can search for a specific topic, and the platform will automatically return results similar to those obtained by Google searches, including the most frequently asked questions that appear among the first results and that you should include if you want your blog post to be successful.
Once you have researched the title and all the necessary subtitles to enrich your post, it's time to start writing, using the necessary keywords and trying to answer the questions that readers entering your blog will ask.
Publish your content
Once you’ve already written a post, confident that you’ve done your best to answer the most searched questions by Google users and other search engines, it's time to post your content on your blog.
You can schedule it to be published at a certain time or, alternatively, publish it automatically or send it for review in case you have someone in charge of reviewing all the content for possible errors.
Before publishing, in case you have an SEO plugin like the one I mentioned above, it should notify you of the lack of inclusion of keywords, titles, subtitles, images, snippets, and more, so you should also be aware of this.
Create Organic Traffic With SEO
After publishing your content, it's time to create organic traffic with SEO to generate visits in a natural way. Organic traffic, in case you still don't know what it is, is the visitors your website receives organically and naturally without ads.
Organic traffic helps to significantly reduce your blog's marketing costs without spending a lot of money on ads; in this way, you can get money without investment, thus generating an extremely wide margin.
Moreover, organic traffic has no expiration date but lasts over time, unlike paid traffic. This means that, unlike ads, which you pay for the duration of the marketing campaign, organic traffic will always keep coming in.
The main way to get organic traffic is by using SEO (Search Engine Optimization), which, as its name suggests, is in charge of optimizing your content in the different search engines so that it’s easier for your readers to find it when they search for it in Google or other search engines. If you think SEO is tough for you to wrap your heads around, you can always get in touch with my SEO company in the US.
Build a Community Around Your Brand
Building a community around your brand is really important. The community is the one that will be in charge of giving a positive aspect to your brand (i.e., your blog) around the potential customers you may have.
To do this, you must constantly offer good content to your readers, maintain constant and pleasant communication and, above all, listen to them and help meet their needs.
Earning Money by Blogging
As you may well know, the main aim is to generate a profit and make money blogging, unless you just do it for fun, and here we’ll discuss the ways you have to make money with your blog.
Affiliate marketing is whereby the affiliate promotes your venture, company, or business blog in exchange for sales commissions.
These are some of the websites that offer an affiliate system:
Click Bank: Global email platform and affiliate network, just like the previous ones.
Impact Radius: Integrated marketing technology platform focused on simplifying and optimizing paid marketing to the maximum.
Commission Junction: Popular affiliate network for anyone looking to earn passive income with affiliate marketing.
PartnerStack: This network helps you recruit, engage and scale its entire partner ecosystem.
Sell Your Own Products or Services
An excellent option to generate a profit with your blog is to use it as a store, selling your products and offering services entirely online. WordPress makes that easy with the WooCommerce tool, for example.
Create Online Courses
In the same way that you offer products and services, an advantageous option is to provide online courses on the subject in which you specialize.
This option will generate outstanding earnings if you position yourself as a reference in your niche.In the same way that you offer products and services, an advantageous option is to provide online courses on the subject in which you specialize.
This option will generate outstanding earnings if you position yourself as a reference in your niche.
Selling Ad Space
Another excellent option is to rent your blog as an advertising showcase, advertising other brands, companies, and others.
Google AdSense: Google AdSense is the platform par excellence to place advertising on your website and monetize it. It’s the safest and most popular on the market.
Mediavine: Mediavine is an alternative widely used by blog owners, which also helps you to monetize the advertising on your website.
Ezoic: Ezoic is also widely used by bloggers because it tends to pay a little better than the rest, which makes it one of the best options.
AdThrive: To be accepted on this platform, you must meet a minimum requirement of 100.000 page views per month.
Frequently Asked Questions
Can bloggers make a living?
The answer is yes; you can make a living with your own blog. Despite this, and as tempting as it may sound, you must have both feet on the ground and understand that making a living with a blog is not something that happens overnight; you will probably have to wait a few years to start generating a profit with your own blog and, from there, increase the profits generated until you can make a living. Being a blogger can generate a good monthly income, which might make you not need another job. But don't expect to make a living with your blog just the first year; it takes a few years of work, and patience is essential.
Can I blog without revealing my identity?
Blogging without revealing your identity is perfectly possible, and it’s often a recurrent practice, with something called "anonymous blogging". There you can write whatever you want without including your name, thus having more freedom to express yourself.
Do most bloggers fail?
Like any other business, blogging has a high failure rate, close to 80%, as many bloggers make mistakes in the process, ruining their business.
Do free blogs make money?
It's perfectly possible to make money with your free blog; there are many options of platforms that will allow you to create your own blog without the need to spend an incredible amount of money, although the truth is that these blogs may not be as successful as the paid ones, you can still generate a good income if you use any of the methods that we've already discussed previously.
For using these options, such as affiliate marketing, you'll not need to pay for a blog, but you can do it even with a free blog created by one of these platforms.
How can I grow my blog from 0?
It’s important that, if you want to grow your blog from 0, your mind should be very focused on your new project. You should take into account the guide that we’ve already left you in this post, as it will be of great help to grow naturally and regularly.
How do blogs get noticed?
There’re many ways to publicize your blog without necessarily resorting to spam, either by recommending it to your friends or acquaintances, adding Pinterest pins, and then uploading them to the platform with a direct link to your blog, among many others.
How do I find blog ideas?
You should know that you shouldn’t copy ideas from other known or successful blogs, but it’s usually a good idea to see what topics are more fashionable or generate more money and use it for your blog.
How do I get followers for my blog?
One of the best tactics to get followers and visitors to your blog is to write quality content that ranks well in certain search engines, include catchy titles, place images with keywords to rank in image search engines, and incorporate keywords.
How do I introduce myself to my first blog?
You should introduce yourself to your readers by including a personal information section or briefly telling your story at the beginning of your blog, as long as you don't go on too long.
How do I get people to read my blog?
Visiting a blog isn’t the same as reading it. Many visitors may click on your content but not feel comfortable with the design or not really understand what you’re trying to communicate.
For that reason, you must make enjoyable content for visitors, encouraging them to stay and read your posts until the end.
How do I make my blog go viral?
There’s no magic way to go viral with your blog, as it’s not like making content on social networks, with which you can cause some controversy. In the case of blogs, it will be important that you create quality content with good SEO tools and, above all, that you have patience.
How do I make my blog profitable fast?
You must choose a profitable niche if you want your blog to be profitable quickly. By this, we mean that, for example, a niche in cryptocurrencies or diets will be much more profitable than a niche in the Asian economy.
How do I promote my first blog?
There’re many ways to promote your first blog, and although it’s not recommended, many people resort to sending mass emails to the general public, even though it’s not the safest way.
You can also promote yourself through social networks or word of mouth with your acquaintances.
How do I start a blog with no money?
It's perfectly possible to start a blog without spending money; many platforms will allow you to have your blog for free, either permanently or with a trial period of a few months or even a year. So yes, the answer is yes, you can start a blog with no money. If you don't have money to start your blog, you don't have to worry; currently, many platforms allow you to create your blog without spending a penny, such as Wix or Blogger.
This doubt is present in many beginner bloggers since the money investment at the beginning is usually quite large, and they want to ensure they don't have to spend too much out of their pocket.
How do I structure my blog content?
Structuring your blog post isn’t easy at all.
The main thing you should consider is how the competition is structured, without the need to copy, but just give you an idea. With that done, build a catchy and competitive title, include an introduction, not too long paragraphs, use words without repetition, include synonyms, engage the reader with images and graphics, and more.
How do you know if your blog is successful?
If you want to know if your blog is having success or not, you have several tools that measure the number of visits obtained on your pages, in addition to rating it, such as Top Traffic Posts or SERP Rankings.
How long should blog posts be?
The estimated number of words a blog post should have to be enjoyable for the reader is between 1500 and 2500 words, although no amount will ensure immediate success. You should always look for and make posts that are easy to read and not too long or short.
How many blog posts should I have before launching?
A blogger should have between 10 and 15 posts before launching so that when you have your first visitors, they don't find an empty blog with no content to read.
How many hours do bloggers work?
If you plan to be a full-time blogger, you’ll have to work 40 to 60 hours per week, or half that if you have it as a part-time job.
How often should a beginner blogger post?
The best number of weekly posts for a beginner blogger is between 2 and 4 posts a week.
Is blogging a real career?
Unfortunately, blogging is not considered a career, being qualified by many as a hobby, even though it can generate high income.
Is blogging easy or hard?
Although creating your first blog can be very simple, the hard part is writing content, coming up with ideas, and structuring that content. It all depends on how easy it’s for you to generate ideas and put them on your web.
Is blogging once a week enough?
No. As we told you previously, publishing up to four times a week is best to enrich your blog's content constantly. Once a week may be too little.
Is creating a blog worth it?
Creating a blog is always worth it, especially if you find a profitable niche that you’re passionate about.
Is it better to start a blog or a website?
There’s no exact answer to this question, as many consider that there’s no longer much difference between a blog of a specific niche and a website of the same niche, being able to generate the same profits.
Is it hard to start blogging?
Starting a blog can be difficult if you’re not used to creating web content, much less if it’s focused on SEO and blog positioning.
What are the best days to post a blog?
Tuesdays and Wednesdays are the best days to publish blogs on your site; while Mondays tend to be very busy for most people, Thursdays and Fridays are starting to be more relaxed days, not to mention weekends, so Tuesdays and Wednesdays are the best options.
What are the most common mistakes bloggers make?
The most common mistakes of beginner bloggers are, for example, wanting to cover many niches, thus making a very mixed blog that will end up not attracting the attention of the target audience of any of the niches. Other mistakes are a lack of consistency and duplicate content.
What blogs are in demand?
The blogs in demand, i.e., the niches with the highest profit today, are digital marketing, cryptocurrencies, health and body care, and finance.
What do bloggers write about?
Bloggers generally tend to write about topics they find enjoyable and feel familiar with and that they can expand on in the future.
What equipment do I need to be a blogger?
Although it all depends on the topic you’re going to write about, generally, you’ll only need a computer or laptop and an internet connection from which to upload your posts. If you have a photography blog, for example, you may need a camera or a cell phone with good resolution.
What is the first step in creating a blog?
The first step in creating your blog, even before choosing the platform, is to choose a niche that you like and that’s profitable.
What makes a successful blogger?
Undoubtedly, the success factor of a blogger is consistency, regularity, and, above all, patience, plus other additional factors that will depend on these main ones.
What pages should a blog have?
Almost obligatory, your blog should have an "About me" page, a contact page, a privacy page, a cookie page, a media page, a home page, and, if you have multiple entries, category pages for better organization.
What should a beginner blog write?
If it’s your first blog, you must write about a topic that’s easy to approach and that you feel comfortable with. This will help you get used to what it’s like to write content for a blog.
What skills do you need to write a blog?
Although it may not seem so, a blogger must have certain basic skills to get started, such as real knowledge of the chosen niche, a minimum knowledge of advertising, motivation, discipline, patience, and, above all, good writing skills.
What to avoid when writing a blog?
As a blogger, it’s crucial to avoid certain aspects, such as writing without being clear about the niche or copying content from other blogs, something that will be highly punishable by search engines, and you won’t generate any profit.
What to know before becoming a blogger?
The main thing to know before becoming a blogger is that it’s not a magical business. It may take a few months or years to see the first fruits. You also need to know that the content published must be quality, focused on the readers, and with good writing.
When you start a blog which step should come first?
Here you have two options.
If you’ve already started your blog but don't know what topic to write about (something you should have already done), you should choose a niche.
On the other hand, if you already know what topic to write about in your blog, you should start creating the content.
Where do bloggers get their content?
A good idea to get content as a blogger is to visit social networks and accounts in your niche and see what topics are currently being discussed the most. You can also visit the competition without copying their content and analyze the topics covered.
Where should a beginner blog start?
A beginner blogger should start by watching some tutorials or web writing courses, which can help significantly become more fluent in creating content.
What niche is best for beginners?
Although the best niche choice for beginners is on topics they’re familiar with or comfortable with, multiple niches are easy to tackle as a beginner, including technology, health, personal care, education, food, travel, gaming, and finance. Some of these topics are very simple to address.
Who usually reads blogs?
Statistically, 77% of Internet surfers spend at least once a day on a blog, but despite this, only some people stay on the blogs and read the content.
That’s why it’s essential to create content that readers enjoy and encourages them to stay on the blog.
Why do bloggers quit?
The vast majority of bloggers make the mistake of abandoning their blogs when they don’t see a profit, and that’s why it’s important to be patient and not get carried away by impatience.
As a blogger, you must be calm. Profits will come sooner or later.
Why is it called a blog?
In 1997, Jorn Barger, a blogger at Robot Wisdom, coined the term "weblog", which was intended to describe his "logging the web" process. This term was later shortened to "blog" in 1999 by programmer Peter Merholz.
Why do people fail in blogging?
58% of bloggers who fail with their blogs do so due to a lack of valuable and engaging content, including a lack of original content, one of the most important factors for success in the blogging world.
How do I start my blog?
This is the big question that many people may ask themselves, as it’s a long process that requires days of thinking, content creation, market analysis, and a long list of etceteras.
The main thing will be to analyze which are the most visited niches and which generate the most profits at the moment, and not so much to focus on what you like, but on what can generate the most money for you.
After that, you’ll have to register your domain, find reliable and not-so-expensive hosting, and more.
How do I get more visitors?
This is a key question, and it's very possible that, as a blogger, it has crossed your mind at some point. The truth is that, although there is no magic method, the most important thing is to keep in mind how crucial SEO is in these cases. SEO will make your posts rank well as long as they're well-optimized and stand out in quality over the rest.
With good SEO optimization, you have a great opportunity to grow as a blogger. There is no way to grow in this field if you don't consider how important it's to appear at the top of the search results in different search engines, such as Google or Bing. If you appear at the top of the search for "best laptops", for example, chances are that your visits and possible sales will skyrocket.
Another way to appear in the first search results is through paid advertisements; however, this method is not the most advisable since people often avoid these results and, for the result obtained, they can be very inefficient, considering their cost.
How can I have a successful blog?
There's no magic formula to have a successful blog, much less to turn it into a gold mine that will sustain you financially for years. Despite this, there are many tips you can follow to maximize your chances.
The main thing is, as we mentioned previously, to analyze the blog market and see which niches generate the most monthly visits; the important thing is not to copy their content (in fact, that's the least advisable) but to take ideas and adapt them to your own methods. Although choosing a niche that you are comfortable with is a good option, if this is not possible, you should choose a niche that will make you money in the long run.
After choosing a good niche, you will have to create content, either on your own or by hiring copywriters, and this content must be well optimized in terms of SEO, as we mentioned before, to try to appear in the first search results.
Once you have done all this, it's time to choose one of the monetization options we tell you about and adapt them to your blog, as well as analyze the number of monthly visits you have month by month.
With all this in mind, success is not assured, but it’s more possible than ever.
Is it advisable to start a blog?
Totally. If you're looking for a way to make money online, creating a blog is an excellent option that, without a doubt, should be among your options.
With a blog, you can not only generate a profit through clicks and ads, as happens in most cases, but you can also use it as a showcase to present the services you offer, the courses you're teaching, the freelance service you provide, either writing, translation, etc., and even the sale of products created by yourself, which is an excellent option, the sale of third party products through affiliate marketing, another great option, as we told you before.
Ismail Zakaria is an expert in CRO, landing page creation, and marketing in general. He’s the founder and head of SEO at IZ Digital and has been helping companies in the US, UK, Germany, France, Australia, Bangladesh, and other countries to rank in search results for over 6 years. If his name sounds familiar, you may have read about him in FOX, Digital Journal, Benzinga, Market Watch, or Daily Herald, among others.
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